Fresh produce generated $5.3 billion in sales during the four February weeks. This reflects $169 million in additional fruit sales and $314 million in additional vegetable sales in February 2021 versus a year ago.
New Year's resolutions, pandemic style, are good news for the produce department.
In December, consumers’ trip frequency fell below last year’s levels, much like it had in early April, while e-commerce transactions made a return to spring levels.
For the week of August 30, fresh fruit and vegetable sales increased 4.7% over 2019. Frozen fruits and vegetables had a much higher percentage increase, at +17.7% but is the smallest of the three temperature zones.
Pamela and Anne-Marie drill down the numbers in the most recent IRI scan data, and explore the surprisingly long list of items with a volume/price gap in the week ending July 12.
Father’s Day excepted, fruit had its strongest week since mid June, at +6.5% over last year.
While frozen and canned fruits and vegetables still show higher year-over-year dollar gains, fresh produce is now back up to a pre-pandemic share of dollars.
The week ending June 28 was the week in between Father’s Day and the Fourth of July, which means everyday demand alone was driving the sales numbers.
The week of April 12th marked the year’s earlier Easter as well as the sixth week of the coronavirus-related grocery shopping patterns. Since the onset of coronavirus in the United States, grocery retailing conditions have been unlike any ever experienced in recent history.