Our Leadership


Left to right: Doug Nelson, Mark Erickson, Jim Carr, Frank Sanchez, Larry McDaniel, and Bill Zentner.

Over a Century of Experience

Jim Carr, President and CEO
Jim serves as the President and CEO of Blue Book Services, Inc. and is closely involved with all aspects of the organization, ensuring fulfillment of the corporate vision. Through the divisions of the organization, Jim is committed to providing the best resources for businesses to succeed. Jim has an MA in Administrative Sciences from Yale University, and an MA in Religion from Yale Divinity School, New Haven, CT. He has three decades of experience with the organization, serving the fresh fruit and vegetable industry.

Mark Erickson, Sr. Vice President and CIO
Mark oversees Blue Book’s information technology, marketing, business development and strategy.  Working closely with the leadership team, Mark’s responsibilities intersect with business operations, business processes, product development, corporate branding and strategic positioning.  Mark has an MBA from North Park University, Chicago, IL, and over 25 years’ experience with the company, serving both the produce and lumber industries.

Doug Nelson, Vice President, Special Services
Doug serves as Vice President of our Special Services Division which provides trading assistance, collection assistance, and dispute resolution to members. Doug worked previously an investigator for the U.S. Department of Agriculture and as an attorney specializing in commercial litigation. Doug graduated with honors from Loyola University of Chicago’s School of Law, and has been with Blue Book Services for nearly 10 years.

Larry McDaniel, Vice President, Finance/Controller
Larry serves as Vice President of Finance and Controller, overseeing all aspects of accounting and finance, as well as internal office services. He earned a BA in Business Economics from Benedictine University, Lisle, IL, and an MBA in Finance from DePaul University in Chicago. Larry has more than 30 years’ experience in commercial credit and finance, including over two decades with Blue Book Services in Ratings and Accounting, and five years in commercial banking.

Bill Zentner, Vice President, Rating Services
Bill serves as Vice President of our Rating Services Division, overseeing all aspects of Blue Book ratings and scores.   The content team that is tasked with collecting and maintaining Blue Book’s comprehensive database of companies and industry professionals also falls under Bill’s responsibility.  He earned a BA in Business Finance from Augustana College, Rock Island, IL and joined Blue Book Services in 2001.

Frank Sanchez, Vice President, Global Sales and Business Development
Frank serves as Vice President of Global Sales and Business Development, overseeing Blue Book’s Field Sales and Service team across North America and international business development.  Frank also services the Northeast United States and Canada.  Frank’s on-the-ground interactions provide valuable industry feedback that drives new product development.  He studied business management at Baruch College, New York and has over three decades of experience in management, sales and marketing.  He joined Blue Book Services in 2006.