Food inflation remains extremely high and consumers are feeling the pain. They are making changes to their restaurant engagement as well as their grocery purchases, according to the August IRI survey of primary grocery shoppers.
Half of consumers are hunting for sales and specials, 44 percent are skipping non-essentials, and nearly a third are looking for coupons in the latest analysis from IRI, the International Fresh Produce Association, and 210 Analytics.
According to the June edition of the IRI monthly survey of primary shoppers, consumers are applying many of the lessons learned during the Great Recession to tighten spending.
The International Fresh Produce Association Retail Conference, June 9-10 in suburban Chicago, was well attended and tackled many vexing challenges for suppliers and grocery stores.
Inflation not only took the headlines for the Easter holiday, but also dominated everyday spending.
Inflation has reached a 40-year high and consumers are extremely aware.
The U.S. consumer price index increased +7.9% for the 12 months ending February 2022. This was the largest 12-month increase since July 1981, according to the Bureau of Labor Statistics.
Inflation is hitting consumers hard enough right now that price has risen to the top factor for them to purchase fresh produce, according to the latest Power of Produce report.
The 2022 Power of Produce was conducted by 210 Analytics and made possible by the Southeast Produce Council (SEPC), Invafresh and Yerecic Label. The report was presented at SEPC’s 2022 Southern Exposure conference.
Coronavirus concern levels among primary grocery shoppers have remained mostly flat between September 2021 and January 2022, according to the monthly primary shopper survey series by IRI.