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VIDEO: Reaching younger consumers, including in virtual worlds

produce with pamela

Blue Book Retail Editor Pamela Riemenschneider talks with Anne-Marie Roerink of 210 Analytics about her recent What’s New? study for the Southeast Produce Council.

Pamela emphasizes the need to reach younger demographics, and Anne-Marie says the key is to reach them where they are, whether that’s TikTok, SnapChat, or even a virtual world like Roblox.


Pamela Riemenschneider is Retail Editor for Blue Book Services