Tag: marketing
Produce marketing shifts online in the age of quarantines
- Featured
It’s clear the world has hit pause on most marketing and communications plans that were in place before the COVID-19 outbreak.
But what do we do now?
BrandStorm Key Takeaways, Part 2: authenticity
- Produce with Pamela
How do you find, and nurture, your brand's authentic message?
BrandStorm key takeaways, part 1: patience and persistence
- Produce with PamelaAUSTIN, TX–Pamela talks with Mary Coppola, vice president of marketing and communications for the United Fresh …
2020 Insights: Marketing
- Produce BlueprintsAdvancements in packaging, logistics, and transportation are helping spur produce marketing efforts and augment supply. This …
ESPN’s 3-hour Idaho Potato commercial
- Analysis
The potato’s connection to the football game wasn’t subtle, and that was the plan.
Disney tips for produce marketers
- General NewsNEW YORK – A former Disney executive has some ideas for produce companies looking to implement …
Lutz to leave PMA, start marketing venture
- General News
Industry veteran Steve Lutz has resigned his position as regional vice president with the Produce Marketing Association to open a new marketing and strategic communications venture.
When, how and why to refresh your brand
- General NewsCHICAGO—If you’re spending more time explaining who you are than what you do, you might need …
Marketing returns to its roots in Salinas
- Produce BlueprintsThree major trends that affect the marketing of produce—including the many fruits and vegetables grown in …
E-commerce: the enemy of produce brands?
- Featured
Everybody in this business wants to see how their product is handled at retail. Why aren’t we looking for it online, too?