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BrandStorm key takeaways, part 1: patience and persistence

AUSTIN, TX–Pamela talks with Mary Coppola, vice president of marketing and communications for the United Fresh Produce Association, and Jeff Lair, marketing director for Blue Book Services, about key takeaways from BrandStorm ATX.

First up: SXSW wasn’t built, and seeds don’t harvest, in a day. It takes patience and persistence.