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Experiential marketing in fresh produce: tips, tricks, and success stories

- General News
Who would pair apples with hot air balloons? Or leverage a sponsorship into something else? Hear what successful marketers do with experiential promotions.

Del Monte to relaunch MAG.nificent Melon

- General News
Del Monte Fresh Produce N.A., Inc., one of North America’s leading marketers and distributors of high-quality fresh and fresh-cut fruit and vegetables, is excited to announce the relaunch of its MAG.nificent Melon.

Ocean Mist Farms launches second purple artichoke season

- General News
Ocean Mist Farms, the leading grower and marketer of fresh artichokes in the U.S., announces the arrival of the second season of their proprietary purple artichokes.

Consumers now expect holistic marketing

- General News
Consumers increasingly associate sustainable practices from food companies with good health. Even if the data doesn't support it.

Two United Fresh BrandStorm sessions address empathy in marketing

- General News
United Fresh’s sixth annual BrandStorm event will take place online March 9-11, 2021. The event will feature two sessions specifically designed to facilitate dialogue around the subjective topic of empathy in marketing, both in consumer and business-to-business strategies.

Lone Star’s Winter Sweetz announces “Sweeter in Texas” Sweepstakes

- General News
Winter Sweetz, a Texas based grapefruit brand owned by Lone Star Citrus, announces the launch of “Sweeter in Texas” sweepstakes to celebrate Texas red grapefruit season during the holidays and through the New Year.

Pure Flavor releases Live Deliciously magazine for holidays

- General News
To inspire families to get back in the kitchen this holiday season, Pure Flavor recently launched their first edition of the Live Deliciously Magazine, a 20-page digital magazine that features flavors for every style and appetite.

The importance of reaching moms during the pandemic

- Analysis
Working mothers are disproportionately affected by the household responsibilities when compared to working fathers. They remain a critical customer base even though they're overwhelmed.

USA Pears creates virtual flavor experience

- General News
With the 2020 harvest from Washington's Wenatchee and Yakima districts and Oregon's Mid-Columbia and Medford districts completed, Pear Bureau Northwest (PBNW) is sharing the industry's commitment to supplying retailers and their customers with flavorful pears through a handful of new tactics.

Top rated radio host endorses ultimate Envy apple

- General News
Iconic radio personality Ellen K, host of the top-rated KOST 103.5 morning show “The Ellen K Morning Show,” and the nationally syndicated “Ellen K Weekend Show”, discovered Envy apples at her local grocer and has been singing the apple’s praises ever since.