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California Avocado Commission debuts new marketing program

- General News
This spring the California Avocado Commission is debuting its “What’s Inside a California Avocado” marketing program.

Launching the war against cravings

- Analysis
With Ozempic and other drugs that are meant to curb food cravings, is it still a good idea to promote a food product with the claim that you’ll want to eat it compulsively?

Ten Acre Marketing celebrates 5th anniversary

- General News
Ten Acre Marketing, a full-service marketing agency that positions brands to advance agriculture, is celebrating its 5th anniversary

Broccoli and the fourth Beatle

- Analysis
Let me suggest to the broccoli industry that they engage the sponsorship of Ringo Starr, who was recently on the cover of AARP magazine.

FullTilt Marketing expands with new hire, promotion

- General News
FullTilt Marketing, a premier firm specializing in agriculture and fresh produce, has announced strategic enhancements to its team

California Walnut Board launches direct-to-consumer marketing campaign

- General News
The California Walnut Board & Commission are launching a marketing campaign to highlight the role of walnuts in the holiday season.

Westside Produce, Classic Fruit hire marketing director for recent partnership

- General News
Westside Produce and Classic Fruit have hired a new marketing director, Tara Monreal, to head their all-season melons program.

New Litehouse campaign celebrates summer salads

- General News

SANDPOINT, Idaho, May 15, 2023 /PRNewswire/ — With warmer weather in the forecast, Litehouse® is celebrating National Salad Month (May) …

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Mission Produce hires director of marketing and communications

- General News
Mission Produce, Inc., a world leader in sourcing, producing, and distributing fresh Hass avocados with additional offerings in mangos and blueberries, today announced the appointment of Diana McClean as Director of Marketing and Communications.

Natural Delights expanding presence in Canada

- General News
North America’s favorite Medjool date brand, Natural Delights, is returning to CPMA this year with award-winning products and a successful Canadian marketing program in tow.