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Produce sales veteran, former Kroger produce director acquire GoldenSun Insights

- General News
A strategy centric firm, grounded in deep retail insights, that supports clients with marketing, and business development; Don Goodwin owner of GoldenSun Insights announced the signing of an agreement to sell the company to Randy Riley and Jason Fuller effective October 1, 2020.

J&D Produce becomes Little Bear Produce

- General News
J&D Produce, a company dedicated to providing nutritious fruits and vegetables along with superior service, will now operate under the name Little Bear Produce.

Shanley Farms starts peak finger lime season

- General News
The Shanley Family of Morro Bay have a passion for growing their Citriburst Finger Limes.

PBH offers marketing toolkit for September National Fruits and Veggies Month

- General News
While summer is well underway, the Produce for Better Health Foundation is thinking ahead to September and unveiling a new National Fruits and Veggies Month Toolkit.

D’Arrigo promotes broccoli rabe as immunity boost

- General News
Your body’s ability to fight infection and disease depends on your immune system. The immune system is made up of cells, tissues, and organs that work together to protect your body from illness and infection. D’Arrigo California is launching a BOOST YOUR IMMUNITY health campaign, stated Claudia Pizarro-Villalobos, Director of Marketing, “to keep well-balanced and healthy we need to consume fresh fruits and vegetables as they are packed with immune boosting vitamins and minerals. Now more than ever, having an optimally functioning immune system is critical to one’s health and wellness.”

Produce Marketing Association launches “Joy of Fresh” consumer marketing campaign

- General News
To reassure consumers fresh fruits and vegetables are available and safe during the COVID-19 crisis, the Produce Marketing Association has launched a new consumer marketing campaign, the "Joy of Fresh." 

Produce marketing shifts online in the age of quarantines

- Produce with Pamela
It’s clear the world has hit pause on most marketing and communications plans that were in place before the COVID-19 outbreak. But what do we do now?

BrandStorm Key Takeaways, Part 2: authenticity

- Produce with Pamela
How do you find, and nurture, your brand's authentic message?

BrandStorm key takeaways, part 1: patience and persistence

- Produce with Pamela

AUSTIN, TX–Pamela talks with Mary Coppola, vice president of marketing and communications for the United Fresh …

2020 Insights: Marketing

- Produce Blueprints

Advancements in packaging, logistics, and transportation are helping spur produce marketing efforts and augment supply. This …