Cancel OK

D’Arrigo promotes broccoli rabe as immunity boost

- General News
Your body’s ability to fight infection and disease depends on your immune system. The immune system is made up of cells, tissues, and organs that work together to protect your body from illness and infection. D’Arrigo California is launching a BOOST YOUR IMMUNITY health campaign, stated Claudia Pizarro-Villalobos, Director of Marketing, “to keep well-balanced and healthy we need to consume fresh fruits and vegetables as they are packed with immune boosting vitamins and minerals. Now more than ever, having an optimally functioning immune system is critical to one’s health and wellness.”

Produce Marketing Association launches “Joy of Fresh” consumer marketing campaign

- General News
To reassure consumers fresh fruits and vegetables are available and safe during the COVID-19 crisis, the Produce Marketing Association has launched a new consumer marketing campaign, the "Joy of Fresh." 

Produce marketing shifts online in the age of quarantines

- Produce with Pamela
It’s clear the world has hit pause on most marketing and communications plans that were in place before the COVID-19 outbreak. But what do we do now?

BrandStorm Key Takeaways, Part 2: authenticity

- Produce with Pamela
How do you find, and nurture, your brand's authentic message?

BrandStorm key takeaways, part 1: patience and persistence

- Produce with Pamela

AUSTIN, TX–Pamela talks with Mary Coppola, vice president of marketing and communications for the United Fresh …

2020 Insights: Marketing

- Produce Blueprints

Advancements in packaging, logistics, and transportation are helping spur produce marketing efforts and augment supply. This …

ESPN’s 3-hour Idaho Potato commercial

- Analysis
The potato’s connection to the football game wasn’t subtle, and that was the plan.

Disney tips for produce marketers

- General News

NEW YORK – A former Disney executive has some ideas for produce companies looking to implement …

Lutz to leave PMA, start marketing venture

- General News
Industry veteran Steve Lutz has resigned his position as regional vice president with the Produce Marketing Association to open a new marketing and strategic communications venture.

When, how and why to refresh your brand

- General News

CHICAGO—If you’re spending more time explaining who you are than what you do, you might need …