Tag: marketing

Harris Teeter, LLC, the Charlotte, NC-based retailers owned by Kroger unveiled a new logo and branding on social media.

Albertsons Companies, Inc. today announced the launch of Sincerely, Food – an omnichannel marketing campaign celebrating the company’s purpose to bring people together around the joys of food and to inspire well-being.

Many have observed the resemblance of certain fruits and vegetables to the private parts of human beings, and some have even made use of them along these lines. A tropical fruit company, Miami Fruit, is using this as a way of catching clicks on social media.

Driscoll’s has launched its latest digital projects, including its Berry Patch Sensory Wheels and a collection of “Specialty Strawberry Mini Sets” to support the brand’s high-flavor strawberry collection.

Taylor Farms, a leading producer of salads and healthy fresh foods, launched their third flight of the extremely successful Taylor to Your Tastes marketing campaign.

Litehouse Inc., signed a multi-year partnership with professional golfer and PGA Tour member Justin Lower in June, but he may not be on the PGA Tour next season. 

As schools finish the academic year, DNO Produce (DNO) released its own yearbook to celebrate fruits, veggies, and the team of humans behind them. Enjoy the yearbook on DNO’s LinkedIn, Facebook, Instagram, and website on June 16.

A strong marketing program can make the difference between stagnant sales and exceptional growth.

Modern consumers demand to know more about their food, especially fruits and vegetables, and generic retail brands don’t provide that.

I talked with Kim Chackal of Equifruit about the company's change from crunchy granola Fairtrade to "The Only Banana You Should Buy." Here's how bringing the attitude is also bringing the sales to this Montreal-based company.