Tag: marketing

Working mothers are disproportionately affected by the household responsibilities when compared to working fathers. They remain a critical customer base even though they're overwhelmed.

With the 2020 harvest from Washington's Wenatchee and Yakima districts and Oregon's Mid-Columbia and Medford districts completed, Pear Bureau Northwest (PBNW) is sharing the industry's commitment to supplying retailers and their customers with flavorful pears through a handful of new tactics.

Iconic radio personality Ellen K, host of the top-rated KOST 103.5 morning show “The Ellen K Morning Show,” and the nationally syndicated “Ellen K Weekend Show”, discovered Envy apples at her local grocer and has been singing the apple’s praises ever since.

T&G Global is forecasting a strong North American harvest for both Envy and JAZZ apples in the weeks ahead, powered right out of the gate by a variety of promotions to ensure widespread availability of these spectacular tasting cultivars for shoppers nationwide.

A strategy centric firm, grounded in deep retail insights, that supports clients with marketing, and business development; Don Goodwin owner of GoldenSun Insights announced the signing of an agreement to sell the company to Randy Riley and Jason Fuller effective October 1, 2020.

J&D Produce, a company dedicated to providing nutritious fruits and vegetables along with superior service, will now operate under the name Little Bear Produce.

The Shanley Family of Morro Bay have a passion for growing their Citriburst Finger Limes.

While summer is well underway, the Produce for Better Health Foundation is thinking ahead to September and unveiling a new National Fruits and Veggies Month Toolkit.

Your body’s ability to fight infection and disease depends on your immune system. The immune system is made up of cells, tissues, and organs that work together to protect your body from illness and infection. D’Arrigo California is launching a BOOST YOUR IMMUNITY health campaign, stated Claudia Pizarro-Villalobos, Director of Marketing, “to keep well-balanced and healthy we need to consume fresh fruits and vegetables as they are packed with immune boosting vitamins and minerals. Now more than ever, having an optimally functioning immune system is critical to one’s health and wellness.”

To reassure consumers fresh fruits and vegetables are available and safe during the COVID-19 crisis, the Produce Marketing Association has launched a new consumer marketing campaign, the "Joy of Fresh."