The Texas International Produce Association’s 7th annual event was packed from the first of two sold-out golf tournaments on April 21 through to the very end of trade show break-down on April 23.
Pamela appears from Dallas, just after the golf tournament at the annual Viva Fresh event, which she says will be as big as ever. Meanwhile Greg has already returned to the office after attending the PBH Consumer Connection Conference in Scottsdale, AZ. Both events have a focus on ways to improve produce consumption and healthier eating.
The Third Annual Viva Fresh Clean Eating Challenge is finally here and ready to change more lives.
Who has what it takes? That is the question that Texas International Produce Association (TIPA) is asking as it announces its call to participate in the third annual Viva Fresh Clean Eating Challenge.
GRAPEVINE, TX — What’s it like to go to a trade show in the age of …
For the first in-person event in a year, the Texas International Produce Association’s Viva Fresh Expo had three key objectives: get people together — while addressing safety issues — and let them do business.
Pamela checks in from Dallas at the Viva Fresh, the first in-person produce industry event in more than a year.
It’s been almost 13 months since the last in-person event held in the fresh produce industry, the Southeast Produce Council’s Southern Exposure in Tampa, FL.
After the success of last year’s Clean Eating Challenge, Viva Fresh launched its second annual health and wellness campaign on October 1.
Following months of internal discussions and planning, as well as extensive polling of exhibitors and retail-foodservice attendees, our findings suggested there was not only the ability but also a strong preference to move forward with certain in-person experiences (with an emphasis on safety) yet balancing the concerns of today’s world by providing content and engagement opportunities in the on-line space as well.