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Viva Fresh boasts enthusiastic attendance

- Featured
The Texas International Produce Association’s 7th annual event was packed from the first of two sold-out golf tournaments on April 21 through to the very end of trade show break-down on April 23.  

The Produce Reporter Week in Review – April 22, 2022

- General News
Pamela appears from Dallas, just after the golf tournament at the annual Viva Fresh event, which she says will be as big as ever. Meanwhile Greg has already returned to the office after attending the PBH Consumer Connection Conference in Scottsdale, AZ. Both events have a focus on ways to improve produce consumption and healthier eating.

Viva Fresh Clean Eating Challenge: back in action

- General News
The Third Annual Viva Fresh Clean Eating Challenge is finally here and ready to change more lives.

Viva Fresh wants you to join 3rd annual Clean Eating Challenge

- General News
Who has what it takes? That is the question that Texas International Produce Association (TIPA) is asking as it announces its call to participate in the third annual Viva Fresh Clean Eating Challenge.

Taking the temperature of in-person events 

- Produce with Pamela

GRAPEVINE, TX — What’s it like to go to a trade show in the age of …

Viva Fresh delivers first in-person produce event

- Featured
For the first in-person event in a year, the Texas International Produce Association’s Viva Fresh Expo had three key objectives: get people together — while addressing safety issues — and let them do business.

The Produce Reporter Week in Review – March 26, 2021

- Analysis
Pamela checks in from Dallas at the Viva Fresh, the first in-person produce industry event in more than a year.

Viva Fresh kicks off in Dallas

- General News
It’s been almost 13 months since the last in-person event held in the fresh produce industry, the Southeast Produce Council’s Southern Exposure in Tampa, FL.

Viva Fresh Expo launches Clean Eating Challenge 2.0

- General News
After the success of last year’s Clean Eating Challenge, Viva Fresh launched its second annual health and wellness campaign on October 1.

Viva Fresh 2021 moves forward as hybrid in-person, virtual event

- General News
Following months of internal discussions and planning, as well as extensive polling of exhibitors and retail-foodservice attendees, our findings suggested there was not only the ability but also a strong preference to move forward with certain in-person experiences (with an emphasis on safety) yet balancing the concerns of today’s world by providing content and engagement opportunities in the on-line space as well.