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BrightFarms showcases new Texas greenhouse at VIVA Fresh

brightfarms greenhouse

Irvington, N.Y. (April 9, 2024) – BrightFarms BB #:344991, a trailblazer in indoor-grown leafy greens, is set to shine at the upcoming VIVA Fresh produce trade show in Houston this April 11-13, 2024.

The company will be stationed at booth #820, offering insight into the opening of its Lorena, Texas greenhouse which will commence operations in fall 2024.

BrightFarms’ participation in VIVA Fresh underscores its commitment to providing a fresh and secure supply of Texas-grown salad greens to retailers and consumers throughout the state. Attendees can anticipate learning more about the advanced climate and temperature control technology being integrated into the greenhouse to deliver best-in-category quality and freshness.

“We are thrilled to celebrate our expansion into Texas at Viva Fresh,” said Abby Prior, Chief Commercial Officer at BrightFarms. “With the opening of our new greenhouse in Lorena later this year, we will bring a leading brand with proven growth driving strength to the market.

BrightFarms’ expansion plans are supported by the announcement of Cox Farms, a new business at Cox Enterprises focused on sustainable food and agriculture and one of the largest greenhouse operators in North America harvesting 360 million pounds of produce annually. With the support of Cox Farms, BrightFarms is poised to accelerate and expand its operational capacity at a scale never seen before in the U.S.

BrightFarms will also showcase its acclaimed Crunch Kit salads, the #1 selling indoor-grown salad kits in the country. Featuring BrightFarms’ signature Sunny Crunch lettuce as the base, complemented by bold and flavorful toppings, these salad kits offer consumers a convenient and delicious meal option.

Recently, BrightFarms introduced two new flavors to its Crunch Kits lineup: the Mediterranean Crunch Kit, delivering an herby and tangy punch of flavor with feta cheese, roasted lentils, herbed flatbread, and Greek feta vinaigrette; and the Southwest Chipotle Crunch Kit, featuring fire-roasted corn, tortilla strips, tangy cotija cheese, and chipotle ranch dressing for a bold and flavorful experience.

Explore the bright future of BrightFarms at VIVA Fresh in Houston, TX. Visit booth #820 to discuss ongoing expansion plans and distribution opportunities across the East Coast, Midwest, Southeast, and beyond.

For further information regarding BrightFarms, visit their website at

About BrightFarms
BrightFarms is a national leader in the booming indoor farming industry, transforming how produce is grown and delivered with its expanding network of high-tech, sustainable hydroponic farms. Acquired by Cox Enterprises in 2021, BrightFarms operates hydroponic greenhouse farms in the communities it serves, enabling it to eliminate time, distance and costs from the food supply chain. The BrightFarms’ growing method is a model for the future of scalable, sustainable local farming. BrightFarms currently operates six high-tech greenhouse farms in New Hampshire, Pennsylvania, Virginia, North Carolina, Ohio and Illinois, with four new regional salad greenhouse hubs breaking ground to begin opening in 2024. BrightFarms’ fresh lettuce options, from classic greens to crunchy mixes and salad kits, are available in more than 3,700 retail stores across the East Coast and Midwest. To learn more about BrightFarms and find a store near you, visit

Media Contact: Stephanie Soto