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USHBC releases Grab a Boost of Blue video ads

- General News
USHBC’s new strategic positioning and call-to-action, Grab a Boost of Blue, taps into consumers’ passion for blueberries and motivates them to enjoy more of the fruit they love.

NABC and USHBC adds new Director of Communications to staff

- General News
Jill Scofield has been hired as the director of communications and industry relations for the North American Blueberry Council (NABC) and the U.S. Highbush Blueberry Council (USHBC).

Blueberry Council launches consumer marketing campaign

- General News
The U.S. Highbush Blueberry Council’s new strategic positioning and call-to-action, Grab a Boost of Blue, officially kicks off this month with a comprehensive marketing campaign and two resource hubs tailored to blueberry industry stakeholders and retailers.

USHBC shares a look at the restaurant of the future

- General News
With all the changes and challenges this year has brought to the foodservice industry, many operators are assessing how to reconfigure their restaurants to better facilitate curbside pickup, delivery orders, grab-and-go items, increased outdoor dining, and drive-through service.

USDA increases funding to USHBC

- General News
The USDA Foreign Agricultural Service (FAS) has notified the U.S. Highbush Blueberry Council (USHBC) that its 2021 Market Access Program (MAP) funding award will increase 44% to $299,195, up from $207,449 in 2020 and $211,540 in 2019.

USHBC celebrates blueberry emoji launch

- General News
Fans of blueberries officially have a fresh way to share their love of their favorite berry: the new blueberry emoji was included in the latest set released by the Unicode Consortium and made available on devices this month.

Study shows blueberries’ economic impact

- General News
Blueberries are big business in the U.S., and a recent economic impact study showed just how important they are.

The secret to Costco’s blueberry success story

- General News
Blueberries are a success story at Costco, and the recipe can be easily summed up in one word: quality.