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USHBC’s MAP funding doubles for 2022

- General News
The USDA Foreign Agricultural Service (FAS) has notified the U.S. Highbush Blueberry Council (USHBC) that its 2022 Market Access Program (MAP) funding award will nearly double to $597,810, up from $299,195 in 2021 and $207,449 in 2020.

Blueberry growers, importers vote to continue the USHBC in referendum

- General News
According to the AMS notice, 84% of producers and importers voting in the referendum, who also represent 93% of the volume of highbush blueberries grown, were in favor of continuing the program.

USHBC encourages a ‘boost of blue’ for American Diabetes Month

- General News
During American Diabetes Month, the U.S. Highbush Blueberry Council (USHBC) is inspiring consumers to grab a boost of blue as part of an overall healthy diet.

USHBC names new chair

- General News
Michigan blueberry grower Shelly Hartmann has been named chair of the U.S. Highbush Blueberry Council (USHBC).

Heat takes toll on NW blueberries

- General News
The record-breaking heat in the Pacific Northwest will lower yields for berries, with blueberries hit especially hard.

USHBC releases Grab a Boost of Blue video ads

- General News
USHBC’s new strategic positioning and call-to-action, Grab a Boost of Blue, taps into consumers’ passion for blueberries and motivates them to enjoy more of the fruit they love.

NABC and USHBC adds new Director of Communications to staff

- General News
Jill Scofield has been hired as the director of communications and industry relations for the North American Blueberry Council (NABC) and the U.S. Highbush Blueberry Council (USHBC).

Blueberry Council launches consumer marketing campaign

- General News
The U.S. Highbush Blueberry Council’s new strategic positioning and call-to-action, Grab a Boost of Blue, officially kicks off this month with a comprehensive marketing campaign and two resource hubs tailored to blueberry industry stakeholders and retailers.

USHBC shares a look at the restaurant of the future

- General News
With all the changes and challenges this year has brought to the foodservice industry, many operators are assessing how to reconfigure their restaurants to better facilitate curbside pickup, delivery orders, grab-and-go items, increased outdoor dining, and drive-through service.

USDA increases funding to USHBC

- General News
The USDA Foreign Agricultural Service (FAS) has notified the U.S. Highbush Blueberry Council (USHBC) that its 2021 Market Access Program (MAP) funding award will increase 44% to $299,195, up from $207,449 in 2020 and $211,540 in 2019.