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USHBC awarded $1.3MM from Regional Agricultural Promotion Program

- General News
The U.S. Highbush Blueberry Council (USHBC) is pleased to have been awarded $1.3 million from the U.S. Department of Food and Agriculture’s Regional Agricultural Promotion Program (RAPP) to expand export opportunities for U.S.A. blueberries.

USHBC launches retail shopper marketing campaign

- General News
The U.S. Highbush Blueberry Council (USHBC) has launched an innovative shopper marketing and consumer campaign to drive incremental sales increases and volume of fresh and frozen blueberries at retail.

USHBC names chair of promotions committee

- General News
Brian Bocock, vice president of product management at Naturipe Farms, has recently been appointed chair of the USHBC Promotion Committee.

USHBC expands business intelligence program

- General News
The U.S. Highbush Blueberry Council (USHBC) today launched the BerrySmart Insights platform for fresh blueberries, an automated, voluntary production and historical price database that more accurately measures production, inventory and pricing, with a weekly report on supply, demand, inventory and shipments.

Second Blueberry Leadership Program launched by USHBC

- General News
The U.S. Highbush Blueberry Council (USHBC) has launched the application process for the second class of its Blueberry Leadership Program that elevates up-and-coming leaders in the blueberry industry.

USHBC/NABC hires communications director

- General News
The U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC) have selected Kristy Babb as their new communications director.

USDA announces appointments to the U.S. Highbush Blueberry Council

- General News
The U.S. Department of Agriculture has announced the appointment of 28 members and alternate members to serve on the U.S. Highbush Blueberry Council (USHBC).

USHBC increases emphasis on data and analytics

- General News
The U.S. Highbush Blueberry Council (USHBC) has announced the selection of Bytecode IO as the winning vendor for the Blueberry Industry Production and Pricing Data Collection Program.

10 fellows selected for blueberry industry leadership program

- General News
The U.S. Highbush Blueberry Council (USHBC) today announced the first cohort of fellows accepted into its Blueberry Industry Leadership Program.

Boosting Brain Health Month with blueberries

- General News
Food is fuel for the brain, and in honor of Brain Health Month, the U.S. Highbush Blueberry Council (USHBC) is inspiring consumers to grab more boosts of blue in June.