TAMPA, FL — A late night flight cancellation for my Southern Exposure departure gave me an extra day in Florida — a perfect opportunity for a store check.
This Publix BB #:110909 Greenwise Market opened in Summer 2021, and was a buzz amongst attendees at the show, due to its proximity to downtown Tampa. Everyone told me I had to get over there.
A first look at the store had me thinking it was going to have a very limited assortment, but that’s not the case for the produce department. It leads with a couple of smaller organic displays before pivoting into a broader assortment of conventional produce.
There were a few interesting features I don’t see at every store. A dedicated space highlighted local greenhouse-grown greens (although there were other greenhouse-grown greens in the other salad case.) Berries were definitely a feature here, with multiple displays pushing local promotions, as well as premium SKUs like Driscoll’s Sweetest Batch and local pink/white pineberries.
There were several full-service counters for prepared foods, including a seating area for people to enjoy drinks outside with the occasional cruise ship horn bellowing nearby.
The whole area was a hotspot for Sunday brunch, with multiple nearby restaurants buzzing with outdoor diners.
While the GreenWise banner may not be a focus for Publix going forward, this particular location definitely highlighted its potential for implementation at the right location.
TAMPA, FL — A late night flight cancellation for my Southern Exposure departure gave me an extra day in Florida — a perfect opportunity for a store check.
This Publix BB #:110909 Greenwise Market opened in Summer 2021, and was a buzz amongst attendees at the show, due to its proximity to downtown Tampa. Everyone told me I had to get over there.
A first look at the store had me thinking it was going to have a very limited assortment, but that’s not the case for the produce department. It leads with a couple of smaller organic displays before pivoting into a broader assortment of conventional produce.
There were a few interesting features I don’t see at every store. A dedicated space highlighted local greenhouse-grown greens (although there were other greenhouse-grown greens in the other salad case.) Berries were definitely a feature here, with multiple displays pushing local promotions, as well as premium SKUs like Driscoll’s Sweetest Batch and local pink/white pineberries.
There were several full-service counters for prepared foods, including a seating area for people to enjoy drinks outside with the occasional cruise ship horn bellowing nearby.
The whole area was a hotspot for Sunday brunch, with multiple nearby restaurants buzzing with outdoor diners.
While the GreenWise banner may not be a focus for Publix going forward, this particular location definitely highlighted its potential for implementation at the right location.
Pamela Riemenschneider is the Retail Editor for Blue Book Services.