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CPMA Retail Tour Stop 3: Provigo


MONTRÉAL—This Provigo is one of the signature Loblaws BB #:138169 orange floor concepts, with fresh-cut done in view of shoppers, lots of organics, and a wide assortment of the company’s “imperfect” brand.

This store also featured Flashfood, a food waste prevention solution that offers markdowns to customers via an app.


Pamela Riemenschneider is the Retail Editor for Blue Book Services.