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CPMA Retail Tour Stop 3: Provigo

- Produce Blueprints
This Provigo is one of the signature Loblaws orange floor concepts, with fresh-cut done in view of shoppers, lots of organics, and a wide assortment of the company's "imperfect" brand.

On the Road: Zehrs, Kingsville, ON

- General News
There's a reason I was looking for a Loblaws. I wanted to see how the company's no name off-grade produce displayed in-store.