Tag: produce blueprints

How important is promotion to organic sales? Our contributors confirm marketing activity can be key to solid retail sales.

Origin Organic Farms, a Delta, BC-based greenhouse operation, began all-organic production in 2006 and launched its OriginO brand the next year.

Sales of organic fruits and vegetables once varied widely from region to region across the United States, but those differences are no longer so dramatic, according to the USDA.

More than two decades after the U.S. Department of Agriculture implemented standards for organic production and processing, the category has zoomed from niche to mainstream status.

Chicago, the Windy City, is located on Lake Michigan and is known for such landmarks as the Willis Tower (formerly the Sears Tower), Wrigley Field, deep dish pizza, hot dogs—and, increasingly, jalapeño peppers.

As the produce industry and consumer choices evolve, the most important certifications may not exist yet.

So-called “lifestyle” certifications reflect consumers’ desires for products they can feel good about: organics, non-GMO items, the use of recycled materials, and environmentally friendly packaging and shipping, among others.

After food safety, the second major area of certification involves corporate responsibility.

Certifications have become a way of life for many businesses in the produce industry. Intended to provide outside assurance of quality, practices, and standards within the industry, they can include a wide number of subjects and targets.

At the Center for Plant-Based Living, our mission transcends merely promoting a plant-based diet; it’s about nurturing a lifestyle change.