Tag: produce blueprints

Growers and marketers have embraced the art of storytelling to get their messages out, but much more can be done on this front.

Getting consumers to eat more fruits and vegetables is always a focus for the industry. The food-as-medicine movement, increased storytelling, and product innovation are all working toward this goal.

Consumers are not happy with high food prices, and many believe they are artificially high.

A frequent topic throughout 2023 was rising costs throughout the supply chain.

Related to the environment and being better stewards of the planet is packaging.

While it’s true weather has always been unpredictable, the last few years have proven this is now a vast understatement—with devastating weather events seeming to be the new normal.

“Labor issues are starting to stabilize, but they remain a real concern for most retailers and suppliers I speak with,” says Kevin Brooks, of Procurant

“Retailers are gaining experience with AI, but they still don’t have a good handle on it,” says Phil Lempert, the Los Angeles, CA-based Supermarket Guru.

As the produce industry continued to find its equilibrium in 2023, issues like artificial intelligence, climate change, labor, and food safety affected everyone along the supply chain.

Somewhere right now a produce buyer and seller are discussing the streams of temperature and mechanical data from a reefer download.