Consumers demand sustainability, so why are retailers scared?

Pamela chats with Anne-Marie Roerink about consumer demand for sustainable products. While they account for less than 20% of products across the store, they account for more than half of sales growth.

So, why are retailers reluctant to stock items like fairtrade bananas? Could it be an outdated price perception?

Anne-Marie says maybe it’s time to start benchmarking the price of avocados instead.

Check out the conversation in the latest Ideas Ripe for the Picking: