Have you ever bought a seedless cucumber WITHOUT the plastic wrap?
It’s unlikely, because that wrap serves a vital function for this type of cucumber. Without it, the skin can’t keep the moisture in, and the cucumber shrivels and rots within days.
Anne-Marie and I talk about the business case for some types of plastic packaging, and how Coborn’s flipped a beef consumers had in the meat case in the latest Ideas Ripe for the Picking.
Check it out!