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USDA makes appointments to the National Watermelon Promotion Board

- General News
The U.S. Department of Agriculture today announced the appointment of 13 members to serve on the National Watermelon Promotion Board. The appointees will serve three-year terms from Jan. 1, 2022, to Dec. 31, 2024.

Scientific research confirms watermelon’s health potential

- General News
Watermelon is a unique fruit with compounds that may have health effects throughout the body, supporting normal cardiovascular and metabolic health.

Watermelon Board names retail merchandising contest winners

- General News
The National Watermelon Promotion Board (NWPB), has named winners in its annual Retail Merchandising Contest which garnered over 150 entries from various retail chains, independent retailers and commissaries throughout the U.S. and Canada.

ProduceIQ: Markets uncertain as Elsa foreshadows busy hurricane season

- Analysis
Market direction is uncertain. Will demand exceed supply when both are falling?

Taylor Farms kicks off Summer with new Watermelon Crunch Chopped Salad

- General News
Taylor Farms is bringing consumers the perfect addition for warm, sunny days this summer with the launch of Watermelon Crunch Chopped Kit, which is bursting with real watermelon flavor.

Watermelon and Pixar’s Luca make for unforgettable summer

- General News
It will be a summer of adventure for National Watermelon Promotion Board (NWPB), thanks to a month-long collaboration with Disney and Pixar’s original feature film Luca, which streams exclusively on Disney+ starting June 18.

ProduceIQ: Cherry season coronated with royal prices

- Featured
Don’t be alarmed. The inclusion of the seasonal cherry harvest explains virtually all the $0.22 increase to the overall industry index this week.

ProduceIQ: Markets to the moon (and back)

- Analysis
Which is more volatile: fresh produce markets or the latest “hustle” cryptocurrency?

Country Fresh recalls watermelon products

- General News
Country Fresh is initiating a voluntary recall of a limited quantity of watermelon chunks from select stores as a precautionary measure due to a possible health risk from Listeria monocytogenes detected on equipment used in packing this product. FDA made these findings during a recent inspection.

Watermelon board finds new ways to promote in foodservice

- General News
Watermelon continues to find its place on menus throughout the country despite the rapidly changing foodservice landscape.