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Watermelon consumption associated with higher diet quality, study finds

- General News
National Watermelon Promotion Board (NWPB) recently partnered with Nutrition Impact LLC on a research project to “determine intake of watermelon and assess association with diet quality, energy and nutrient intake, and physiological parameters in children and adults."

NWPB to show its economic value in presentation

- General News
National Watermelon Promotion Board (NWPB), along with research partner, Armada Corporate Intelligence, Inc., invite all interested parties to their 2017-2021 Economic Evaluation presentation, which will take place February 23rd at 8 a.m. during the National Watermelon Convention at the Omni Grove Park Inn in Asheville, NC.

New ‘Wintermelon’ toolkit launches to support watermelon year-round 

- General News
National Watermelon Promotion Board (NWPB) has launched an online toolkit to promote watermelon during the winter months.

NWPB sponsors Marine Corps Marathon

- General News
Last month, for the 8th year, National Watermelon Promotion Board (NWPB) sponsored the 47th Marine Corps Marathon.

Watermelon Board releases consumer strategy

- General News
This summer, National Watermelon Promotion Board infused fresh online marketing trends into the Consumer Communications program to not only remain relevant but also thrive in today’s digital landscape.

ProduceIQ: Back-to-school demand can’t stop softening produce prices

- Featured
Despite back-to-school demand, overall produce prices are on the decline. As a result, the ProduceIQ index is continuing its downward trend for the third week. We anticipate this soft-declining trend to continue despite extreme heat that is challenging supply.

Watermelon Retail Merchandising Contest calls for entries

- General News
The National Watermelon Promotion Board invites all retail chains, independent retailers and commissaries to submit entries to their 14th annual Watermelon Retail Merchandising Contest.

Summer Stock: Watermelon

- Produce Blueprints
Managing member of Earl Roy Enterprises, Cynthia Vead says one commodity in particular is a significant summer draw: watermelon, though she says it’s getting to be a year-round crop too, with imports.

NWPB launches ‘Use the Whole Watermelon’ campaign

- General News
This month, National Watermelon Promotion Board (NWPB) has launched its largest consumer-focused campaign of the year, Use the Whole Watermelon, aimed at showing the taste, health, economic and sustainable benefits of the full watermelon, inside and out.

ProduceIQ: Spring harvest flush eases prices

- Featured
Overall market prices fell faster than your bank balance after buying a last-minute Mother’s Day Hallmark card.