Cancel OK

Watermelon board announces 2023 retail merchandising contest winners

- General News
NWPB has named winners in its annual Retail Merchandising Contest which garnered over 115 entries from various retail chains, independent retailers and commissaries throughout the U.S. and Canada.

Lipman expands watermelon distribution

- General News
Lipman is thrilled to announce the appointment of Doug Miller as the new Head of Watermelon Sales.

NWPB reports successful summer foodservice program

- General News
National Watermelon Promotion Board (NWPB)’s Foodservice program showcased the versatility of watermelon as a trend-forward ingredient.

NWPB hosts watermelon retail merchandising contest

- General News
The National Watermelon Promotion Board (NWPB) invites all retail chains, independent retailers and commissaries to submit entries to their 15th annual Watermelon Retail Merchandising Contest.

Van Groningen’s ‘Yosemite Fresh’ gears up for the season

- General News
Van Groningen & Sons geared up for watermelon season this past weekend June 10-11 at the Sonoma Raceway.

Fresh Farms plans to expand melon program

- General News
Fresh Farms, a leading produce company, is making significant strides in the Mexican melon market, driving growth and expansion with their exceptional offerings.

NWPB highlights mood-boosting benefits of watermelon

- General News
“Want to be happier this season? Add watermelon to your grocery cart.”

The inedible square watermelon

- Analysis
Watermelons, however delicious, do not come in the most convenient shapes. The traditional huge oblong watermelon is being challenged by the smaller round type—better suited to present family sizes, but still clumsy for cutting and cubing. The Japanese would appear to have the answer with square, or rather cubical, watermelons.

NWPB announces significant positive impact for watermelon industry

- General News
National Watermelon Promotion Board (NWPB) has released the findings of a new study, conducted along with research partner Armada Corporate Intelligence, Inc., that demonstrates the significant positive impact of the NWPB's activities on the demand for watermelon.

Divine Flavor’s spring melon deal underway

- General News
The spring season and warmer weather is upon us, and for Divine Flavor, the grower, shipper will be in full swing with its melon program for the next 50 days.