Due to the pioneering success of United Fresh 2020 LIVE!, the association will transition its new virtual platform to United Fresh LIVE! 365, a year-round online marketplace where buyers seeking to source new products and solutions will discover hundreds of vendors across the platform.
Now, our industry associations have shifted into virtual trade shows for 2020 which also requires us as attendees and exhibitors to step up our game capturing those valuable customers on our computer instead of a show floor, a meeting room, or the hotel bar.
Pamela talks food prep fatigue, and how it has sent her back into the meal kit universe. Greg talks corn shortages, and both recap the produce industry's first virtual trade show, United Fresh Live.
Based on attendee votes through the United Fresh LIVE! platform, we can now announce the “best of the best” in executing virtual booths on the expo floor.
As long as society remains constrained by the COVID-19 pandemic, the foodservice industry will operate at less than full capacity, produce suppliers say.
There's no rustle of booths breaking down in a virtual trade show. In fact, there's more value to be had from a platform like United Fresh Live.
The produce industry’s first virtual trade show closed June 19 with a spirit of optimism and cooperation.
Pamela and Greg give their initial impressions of United Fresh Live. Greg outlines what few details …
Initial registration put attendance for the inaugural United Fresh Live convention June 15-19 at around 8,000, but as soon as the show hit the airwaves, more people started to register.
All spring, retail sales have paced higher than a year ago with the pandemic altering food consumption habits, and organic produce has paced higher than that.