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United Fresh Live: Now what?

Live United Fresh Logo and Convention

You can hear the rustle of booths starting to break down when you’re at an in-person trade show. It starts quietly, typically spreading from the far corners to the main aisles. And before you know it, everyone is starting pack up.

But that’s now how a virtual trade show works.

Now that the five-day United Fresh Live event has wrapped up, I talked with Mary Coppola BB #:145458, United Fresh’s Vice President of Marketing and Communications about how the produce industry can continue to get value out of the platform, which will remain active until September 1.


Pamela Riemenschneider is the Retail Editor for Blue Book Services.