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On the Road: Andronico’s, Pacific Grove, CA

- Produce with Pamela
PACIFIC GROVE, CA—I had a little time to do some store checking before leaving California in Mid-September, so here's a look around Andronico's.

Fiber-based packaging stands out at OPS

- Produce with Pamela
As one shipper told me, calls for sustainable packaging are like a tsunami, and we’re just seeing the waves recede from the beach. In other words: Brace yourself. It’s coming.

Organic Produce Summit Tours: Driscoll’s

- Produce with Pamela
This was a field tour like no other, partially because it seemed like everyone's first field tour since before the COVID-19 pandemic. 

Five standouts from Southern Innovations

- Produce with Pamela
At Southern Innovations in Savannah, the enthusiasm had a different feel to it.

Brands need to deliver whether private label or a company’s

- General News
Branding in the produce department is more than just a label.

Retail branding in fresh produce – a discussion

- Produce with Pamela
Are you ready to talk about branding and more effective communication with consumers?

Packaging inching toward sustainable

- Produce with Pamela
Prior to the pandemic, the produce industry spent a lot of time talking about more sustainable packaging options. After a break, I’m seeing retailers getting back on track with pilot initiatives for an array of different styles of packaging.

Lacking marketing inspiration? Do a hometown retail tour

- Produce with Pamela
AUSTIN, TX — Whenever I’m in a funk and need inspiration, I store check.  

The Peach Truck Taste Test

- Produce with Pamela
When I picked up my peaches from The Peach Truck on a Wednesday, I imagined a pleasant waft of ripe peaches permeating my car. What I got was a cold box of hard-as-a-rock peaches from a reefer truck.

Can direct-to-consumer deliver a perfect peach?

- Produce with Pamela
I love peaches. I love all stone fruit. I've worked in produce, specifically covering the retail supply chain, for 15 years and I still can't consistently pick a perfect peach at retail.