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Get ready for the Southeast Produce Council’s Southern Exposure

southern exposure keynote speakers
Southern Exposure keynote speakers include former NFL quarterback Kurt Warner and Kristen Hadeed, founder and CEO of the Human Leadership Program.

The Southeast Produce Council’s BB #:191194 Southern Exposure is here. Are you ready?

This year’s theme, “Produce: The Unseen Heroes,” honors the behind-the-scenes people who make the fresh produce industry work. That also means you’ll be seeing a lot of camouflage/hunting gear on the show floor and at Friday night’s Opening Gala USO Show.

On your way to Tampa for the event? Click here for the agenda, exhibitor list, and exhibitor map.

This year’s featured speakers are:

  • Kurt Warner, former NFL quarterback, who headlines the keynote brunch on March 9, moderated by Adam Mendler, creator and host of the Thirty Minute Mentors podcast;
  • Kristen Hadeed, founder and CEO of the Human Leadership Program, who will keynote the Southern Roots luncheon on March 8;
  • Kevin Brown, author of The Hero Effect and Unleashing Your Hero, for the first education session on March 8; and
  • Anne-Marie Roerink president of 210 Analytics, and Rick Stein, vice president of FMI: The Food Industry Association who will present the 2024 Power of Produce report, with commentary from John Clear, senior director at A&M Consumer & Retail Group; Julie Olivarria, vice president of produce, canned, and frozen at Sysco Corp.; and Melissa Thrasher, procurement team leader at Whole Foods Market.

Unable to attend? Follow the Produce Blue Book LinkedIn page for updates.


Pamela Riemenschneider is the Retail Editor for Blue Book Services.