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Weekend rain to further disrupt strawberry supplies

markon strawbs 2-15-24
Markon took these photos February 15, 2024.

Markon Cooperative BB #:123315 released this strawberry crop update February 15, 2024:

Rain is expected in the Oxnard, California, growing region starting Sunday, February 18 and continuing through Wednesday, February 21.

This rain event will reduce supply levels and have a negative effect on quality. Rain is expected in the Dover, FL, growing region from Saturday, February 17 and Sunday, February 18.


  • The forecast calls for rain Sunday, February 18 through Wednesday, February 21
  • Volume is currently low and with rainfall forecast for next week, supplies will further tighten
  • Expect a demand-exceeds-supply market for the next two weeks
  • Quality is currently good; rain will decrease overall quality, causing white shoulders and bruising
  • Maintaining the cold chain will be vital for shelf-life; Markon recommends ordering for quick turns

Mexico (into South Texas)

  • Overall volume is decreasing as the season has moved past its peak
  • Quality is currently good; white shoulders have been reported
  • Anticipate steady prices and tight supplies this region helps fill the void from West Coast shortages


  • Markon First Crop (MFC) Strawberries are available
  • Forecasts call for rain Saturday, February 17 and Sunday, February 18
  • Quality is currently good; white shoulders and uneven size have been reported
  • Expect tight supplies at the start of next week as fields recover from rain; volume will increase later next week due as weather improves

Please contact your Markon customer service representative for more information.