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California Giant Berry Farms invests in vertical farm technology

- General News
California Giant Berry Farms and OnePointOne announce their strategic partnership aimed at increasing berry output and availability through vertical farming and data-driven berry cultivation.

ProduceIQ: Industry prices struggle as berries lead decline

- Analysis
Overall market prices sink lower again. Berries and stone fruit continue to slide during a time of year notorious for falling prices.

Mexican strawberry exports up 25% in early 2021

- International
Strawberry exports from Mexico grew 24.8 percent in the period from January to April 2021, at an annual rate, reaching $662 million dollars.

Driscoll’s brings back Rosé Berries summer promotion

- General News
This summer, Driscoll’s will help berry lovers kick off a deliciously sweet season with the long-anticipated return of Rosé Berries – beautiful blush-colored strawberries and raspberries – and its Sweetest Batch strawberries and raspberries, each selected for their extra-sweet flavor profiles.

Wendy’s brings back Summer Strawberry Chicken Salad

- General News
Wendy's Summer Strawberry Chicken Salad cements its position as the leading destination for convenient and craveable freshly made entrée salads.

ProduceIQ: Prices soar for Memorial Day

- Analysis
Memorial Day pull sends prices skyward. The industry is looking at the highest week #21 prices of all time.

ProduceIQ: Cherry season coronated with royal prices

- Analysis
Don’t be alarmed. The inclusion of the seasonal cherry harvest explains virtually all the $0.22 increase to the overall industry index this week.

GoodFarms strawberries first EFI-certified product in Whole Foods market

- General News
Equitable Food Initiative, the workforce development and certification organization that partners with growers, farmworkers, retailers and consumer groups, announced that GoodFarms strawberries will debut as the first EFI-certified product in Whole Foods Market’s Sourced for Good program during May, which is also National Strawberry Month.

California Strawberry Commission launches summer campaign

- General News
Throughout peak strawberry season 2021, consumers will have access to real farmer and farmworker stories through a #StoryBehindtheBerry webisode series shared across Facebook, Instagram and www.californiastrawberries.com.

Mexico becomes world’s leading strawberry exporter

- International
Mexico moved ahead of Spain as the world’s leading strawberry exporter in 2020.