SALINAS, Calif.– (June 7, 2023) – Taylor Farms BB #:193361, North America’s leading producer of ready-to-eat healthy fresh foods, has announced the launch of Mini Chopped Salad Kits, a new product platform introducing smaller, single-serve salad kits.
Building off of the success of all chopped salads, these new kits are offering customers the ideal restaurant experience and artisanal flavors in the comfort of their own homes, place of work, or on the go.
As the nationwide leader in chopped salad kit sales and product innovation, Taylor Farms’ new recipe creations are a result of direct consumer demand for new, fresh, and flavorful options.
“Salad lovers have been asking for smaller options so we are shrinking our delicious chopped kits into personal salads,” says Bryan Jaynes, VP Product Management & Marketing, Taylor Farms. “This new platform will help our customers grow the packaged salad category.”
These latest additions to the Taylor Farms family feature crave-able dressings, delicious ingredients, and are regionally processed within Taylor Farms’ extensive production network.
“Whether it’s chips, sodas, snacks, or salad kits, multiple product sizes serve a variety of usage occasions and dayparts” added Charis Neves, Director Innovation & Product Management. “Mini chopped kits come in small sizes with experimental flavors. They are easy to transport providing personalized enjoyment in the palm of your hand.”
This is a brand new product segment within produce; augmenting both the Single Serve Bowls segment and the Multi-Serve Chopped Kits segment.
New to market flavors include:
Nashville Hot Mini Chopped Kit
Chopped Romaine Lettuce + Dill Pickle Seasoned Crispy Cucumbers + Creamy Nashville Hot Dressing
Pizza Ranch Mini Chopped Kit
Chopped Salad Veggies + Cheese & Garlic Crouton Crumbles + Parmesan Cheese + Pizza Ranch Dressing
Citrus Crunch Mini Chopped Kit
Chopped Salad Veggies + Diced Almonds + Lemon Vinaigrette Dressing
Green Goddess Ranch Mini Chopped Kit
Chopped Salad Veggies + Cheese & Garlic Crouton Crumbles + Green Goddess Ranch Dressing
Caesar Mini Chopped Kit
Chopped Romaine Lettuce + Cheese & Garlic Crouton Crumbles + Parmesan Cheese + Creamy Caesar Dressing
Early in-market tests have shown strong results. The five new Mini Chopped Kits are available nationwide.
About Taylor Farms
Taylor Farms is the leading North American producer of salads and healthy fresh foods with production facilities across the U.S., Canada, and Mexico. Taylor Farms is grounded in a commitment to quality, assured supply, innovation, sustainability, and food safety. Taylor Farms is family owned and based in “The Salad Bowl of the World”, Salinas, California. For more information, delicious recipes, and more, visit www.taylorfarms.com and follow Taylor Farms on Instagram, Facebook, and TikTok.