MILWAUKIE, Ore. (November 29, 2022) – Pear Bureau Northwest BB #:162426 is announcing the 2022 celebration of its annual World Pear Day on December 3.
Kicking off the 18th annual Celebrate Pears Month, this year’s World Pear Day offers consumers around the world the opportunity to celebrate with pears through a variety of new fun and exciting activities.
“For the seventh annual World Pear Day celebration, USA Pears will be showcasing the healthy versatility of pears in a series of large-scale events,” says Jeff Correa, International Marketing, PBNW. “We’ll be hosting in-person events in Mexico and Canada and a 12-hour Chef Live Stream on Kittch.com where consumers can sample USA Pear varieties, try them in some different recipes, and learn more on how to cook with pears.”
Leading the digital experience, the culinary live streaming platform Kittch will broadcast 12 hours of interactive demonstrations featuring chefs from around the world including Taiwan, India, Mexico, Colombia, Costa Rica, Brazil and the USA. Live activities will begin at 5:00 AM PST.
Pear lovers in Canada and Mexico will also be able to attend special, in-person events. In Toronto, the St. Lawrence Market will be the venue for a pear sampling, including samples of pear mini-doughnuts. In Mexico City, consumers will enjoy pear pizzas and all the varieties of USA Pears in Parque Hundido from 9:00-6:00 PM. Both events will include an Instagram contest, where followers will be encouraged to post their most creative photos.
Followers anywhere, however, can celebrate by posting their own love of pears using #WorldPearDay and #CelebratePearsMonth.
Leading up to the celebration, USA Pears will also be sharing video recipes collected from around the world. These will be posted to @USAPears on Facebook and Instagram.
“Our vision for World Pear Day since its inception has been to get people thinking about and eating tasty pears all around the world,” stated Kevin Moffitt, President and CEO of Pear Bureau Northwest. “It is very gratifying to see how the interactions have grown with many organizations worldwide, enhancing pear’s image as the affable and approachable celebrities of the fruit world that they are,” he concluded.
December is an optimal time to celebrate World Pear Day due to the abundance and variety of USA Pears, which are at their peak and available worldwide. The ten varieties of pears grown in Washington and Oregon include: Green Anjou, Red Anjou, Bartlett, Starkrimson, Bosc, Comice, Concorde, Forelle, Seckel and Red Bartlett.
Retailers can download the logo and find inspiration to celebrate at Trade.USAPears.com
ABOUT PEAR BUREAU NORTHWEST
Pear Bureau Northwest is a non-profit marketing organization established in 1931 to promote the fresh pears grown in Washington and Oregon , home to 84% of the US commercial fresh pear crop. The Bureau represents over 700 grower families and partners with outlets throughout the world in an effort to increase overall success with the pear category. The organization provides marketing and merchandising expertise that is customized specifically for each retail organization, using its pear consumer research findings as well as individual store analysis using an in-house data system that measures pear category performance nationwide and third-party research to show retailers how they perform versus their competition. Retailers who are interested in partnering with Pear Bureau Northwest should contact them at info@usapears.com or 1 (800) 547-4610, as well as visit the retail trade site Trade.USAPears.org or consumer site, USAPears.org
Jim Morris, Marketing Communications Manager
Pear Bureau Northwest
(503) 652-9720
jmorris@usapears.com
