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Stemilt highlights retail strategies ahead of small pear season

- General News
Stemilt’s Marketing Director, Brianna Shales, shares making comparable sales on pears presents a challenge, but there are 5 key activities retailers can take advantage of during this rare crop.

Pear Bureau Northwest names new president and CEO

- General News
Pear Bureau Northwest has named CarrieAnn Arias as the organization’s new President and CEO, effective July 1.

California to begin slightly smaller 2024 pear crop

- General News
In comparison to last year’s crop, Bartletts are expected to see an 18 percent decrease in production, while other pear varieties are projected to be down by 16 percent

PBNW director appointed manager of the Fresh Pear Committee of Federal Marketing Order 927

- General News
At a meeting of the Fresh Pear Committee (FPC) June 12, Jeff Correa was appointed as Manager of the Fresh Pear Committee of Federal Marketing Order 927.

Podcast offers insights on broccoli, pears, and peach trends 

- Blue Book Services
Jeff Lair, director of membership sales with Blue Book, joined Nate Cross and Benjamin Kowalski with Freight 360 on their podcast to discuss current shipping trends for broccoli, pears, and peaches.   

ProduceIQ: Produce markets prepare for Cinco de Mayo

- Analysis
Overall produce prices stick to the status quo. Prices are down -2 percent over the previous week, which aligns with previous trends for week #16.

Pear Bureau NW offers a sweet alternative to Easter eggs

- General News
This Easter, Pear Bureau Northwest is offering retailers a sweet, new way to excite kids for the holiday with sheets of playful stickers designed specially to decorate pears.

Pear Bureau Northwest announces CEO departure

- General News
Kevin Moffitt will relinquish day-to-day duties as president and CEO as of July 1, 2024, but will continue part-time to train his successor.

PBNW leader elected chairman of the World Apple and Pear Association  

- General News
During its Annual General Meeting February 9, the World Apple and Pear Association elected Jeff Correa, Director of International Marketing at Pear Bureau Northwest, as Chairman of the association.

FirstFruits Farms expands sales team

- General News
As the company navigates these exciting changes, FirstFruits Farms welcomes Jake Zeutenhorst and Jeff Niesz to the team.