I knew this would be a hit on social media. I participated in a field tour at the Braga Fresh Family Farms ranch in Soledad, CA, this summer, and captured some footage of Carbon Robotics’ new LaserWeeder in action, so I made sure it was one of my first videos on the new Produce with Pamela TikTok channel.
In the first day, the 1-minute video garnered thousands of views and the numbers continue to go up.
As do the comments, a mixture of skepticism and enthusiasm for the technology. A lot of the negative comments could have been explained in a longer video, but that’s the tradeoff for engagement.
What this experience teaches us, however, is that people are very interested in new ways to solve problems in farming.
