• To date, The ‘Taylor To Your Tastes’ marketing campaign has yielded over 1.2 billion campaign impressions and over 3.3 billion ecommerce impressions.
• The campaign focuses on increasing the consumption of healthy fresh foods by introducing more shoppers to Taylor Farms Chopped Salad Kits.
• Taylor Farms is supporting retail partners with a full-service approach including the best-in-class when it comes to farming, food safety, freshness, distribution, innovation, and now marketing.
SALINAS, Calif. – (September 7, 2022) – Taylor Farms BB #:193361, a leading producer of salads and healthy fresh foods, launched their third flight of the extremely successful Taylor to Your Tastes marketing campaign.
The campaign name, Taylor to Your Tastes, introduces more shoppers to Taylor Farms Chopped Salad Kits and invites consumers to tailor vibrant and flavorful meals to whatever their families’ tastes may be.
By displaying creative, bold visuals, and sometimes humorous messaging through premium viewing environments such as Facebook, YouTube, Instagram, Pinterest, and TikTok, consumers are brought in to explore all things Chopped Kits. Taylor Farms’ first two campaign flights launched in April 2021 and January 2022. With over 1.2 billion campaign impressions and 3.3 billion ecommerce impressions, the campaign has now expanded nationally and will continue through September 2022.
“These marketing campaigns are the last piece of our full-service support for our retail partners,” said T.Bruce Taylor, VP Organics, Taylor Farms. “Despite understanding the health benefits of produce, 90% of Americans don’t eat enough fruits and vegetables. Through bold messaging and vibrant visuals, we’re taking a different approach towards increasing consumption by celebrating the fun and vitality of fresh.”
“The Taylor to Your Tastes campaign is a creative way to continue driving consumer demand and generate new loyal Taylor Farms Chopped Kit purchasers,” says Bryan Jaynes, VP of Product Management and Marketing, Taylor Farms. “The chopped salad kit category is our fastest growing and largest category and we’re committed to continuing to produce the most innovative and delectable offerings out there while driving consumer demand through marketing.”
“Digital is the future and vital to our continued category growth,” says Christina Barnard, Director of Marketing, Taylor Farms. “We’ve invested countless hours into ensuring a seamless brand experience across our owned properties, Instacart, and our retailer partners’ platforms.”
ABOUT TAYLOR FARMS
Taylor Farms is a leading North American producer of salads and healthy fresh foods with production facilities across the US, Canada, and Mexico. Taylor Farms is grounded in a commitment to quality, assured supply, innovation, sustainability, and food safety. Taylor Farms is family owned and based in “The Salad Bowl of the World” Salinas, California. For more information, delicious recipes, and more visit www.taylorfarms.com and follow Taylor Farms on Instagram, Facebook and TikTok.
Rachel Molatore
Director of Communications
Taylor Fresh Foods, Inc.
150 Main St. Suite #400 Salinas, CA 93901
Office: 831-676-9680 Cell: 831-682-0193
