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On the Road: Rewe, Berlin

BERLIN—Like many others in the produce business, I planned to be in Berlin for Fruit Logistica this week. Unfortunately, the show’s timing changed to April.  

Fortunately for me (and you, who get to share in the fun!), I already had plans to visit a friend in the area, and do some store checking.  

So Fruit Logistica’s not happening this week, but I’m still here!  

First up is a stop at the prettiest Rewe I’ve ever seen. It reminds me of the Sprouts Farmers Market housed in a historic building in Philadelphia.  

Thanks to a kind expat who overheard my friend and I discussing potatoes, we learned that although they mostly look like what we’d call Yukon Gold potatoes, many retailers offer four or even five different types of “gold” potato based on starch content. They’re used for either mashing, sautéing, or salads.  

I’m also interested in the packaged salads, and packaging in general. This store had several different types of packaging for grapes, from a plain paper sack to a paper tote, to top-seal and standard clamshells. Notably missing was the ubiquitous top seal pouch that’s so popular in the U.S.  

Take a look around, and stay tuned for more!  


Pamela Riemenschneider is the Retail Editor for Blue Book Services.