LOS ANGELES (September 22, 2021) – Steven Muro, president and founder of Fusion, will share his expertise and industry knowledge during a live webinar from the Hass Avocado Board (HAB) on Thursday, September 30, 2021, from 1:00 p.m. – 1:30 p.m. PDT.
The webinar will detail growth opportunities for Hass avocados with insights into Bagged and Bulk avocado purchases and why households who purchase both presents a unique opportunity for the industry.
“From this webinar, retailers and marketers can learn which household segments are essential to the long-term growth of the category and which product offerings attract Super avocado-purchasing households,” explains Muro.
“This study, and other HAB shopper studies, provide quality insights the industry can implement to grow sales and drive category growth.”
Fusion, a business-to-business integrated marketing agency, provided HAB with the in-depth study from which key points will be featured during the webinar. The study identified data-based insights and growth opportunities for the avocado category based on the shopper purchase trends for Bagged and Bulk avocados.
It also measured the impact of avocado-purchasing households that purchase exclusively Bagged avocados, exclusively Bulk avocados, or a combination of both. Additionally, the study uncovers the purchase trends for Bagged and Bulk avocados in Hispanic and Non-Hispanic households.
The webinar is in partnership with the Hass Avocado Board and is part of their webinar series. The webinar series shares timely information about topics important to the Hass avocado industry and brings people together to work collectively toward industry growth. The webinars are informative and free to attend. Live questions and answers follow each webinar.
Fusion provides clear business direction through research, analytics, market insights and communications, giving clients more time to focus on their business. Fusion partners with clients in the fresh produce and grocery retail environment to uncover growth opportunities and solutions for each client’s unique business needs. The experienced team of marketing and analytical professionals provide dedicated client support, informed thinking and innovation to provide the highest level of expertise for any analytic and creative business endeavor. GoWithFusion.com
About The Hass Avocado Board
The Hass Avocado Board (HAB) exists to help make avocados America’s most popular fruit. HAB is the only avocado organization that equips the entire global industry for success by collecting, focusing and distributing investments to maintain and expand demand for avocados in the United States. HAB provides the industry with consolidated supply and market data, conducts nutrition research, educates health professionals, and brings people together from all corners of the industry to collectively work towards growth that benefits everyone. The organization also collects and reallocates funds to California and importer associations to benefit specific countries of origin in promoting their avocado brands to customers and consumers across the United States.