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VIDEO: Smaller U.S. apple crop has the right mix for consumers

honeycrisp ads -1

While the overall apple holdings are down in latest holdings report from the U.S. Apple Association, the increase in Honeycrisp promotions is a perfect fit.

Total U.S. Holdings were down 16% from 2017 in the most recent report from Dec. 1, but the good news is the apple that retailers love to promote – Honeycrisp – is up year-over-year.

Fresh holdings for Honeycrisp on Dec. 1 increased almost 7% from 2017 to 2018, while everyone’s favorite punching bag – red delicious – is down 17% year-over-year.

Don’t miss this related coverage:

Red delicious: the wrong punching bag?


Pamela Riemenschneider is the Retail Editor for Blue Book Services.