VIDEO: Smaller U.S. apple crop has the right mix for consumers

While the overall apple holdings are down in latest holdings report from the U.S. Apple Association, the increase in Honeycrisp promotions is a perfect fit.

Total U.S. Holdings were down 16% from 2017 in the most recent report from Dec. 1, but the good news is the apple that retailers love to promote – Honeycrisp – is up year-over-year.

Fresh holdings for Honeycrisp on Dec. 1 increased almost 7% from 2017 to 2018, while everyone’s favorite punching bag – red delicious – is down 17% year-over-year.

Don’t miss this related coverage:

Red delicious: the wrong punching bag?

Pamela Riemenschneider is the Retail Editor for Blue Book Services.