Tag: ugly produce

As a result of the acquisition, Misfits Market says it will be well positioned to continue building out a supply chain that tackles inefficiency, lowers prices, and continues to fundamentally improve how consumers shop for groceries online.

Removing barriers to market is a great start, but the uphill battle will be changing buyer perception – both the retail buyer and the end consumer.

Throughout the tour, the pop-up vehicle will feature a QR code on its exterior to allow passersby to learn more and sign up for a free Misfits Market membership directly from their phones.