BERLIN—I often hear the rumor that Trader Joe’s and Aldi are the same company, and it’s a complicated thing to explain.
PARIS—Never mind my terrible French, this gourmet food hall is legit. Premium barely begins to describe the quality of everything here. I'd describe the merchandising as "Whimsical Farmers Market."
Rarely do we produce professionals come across such a misinformed piece of “journalism.” So, I have to go point-by-point to show just how wrong this is.