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Westside Produce, Classic Fruit bring new varieties for domestic melon season

- General News
With first picks out of Arizona expected in mid-May and new varieties on the table, the team is excited to begin the season.

Ayco Farms partners with Fisher Ranch for year-round melons

- General News
Ayco Farms and Fisher Ranch, prominent players in the seasonal melon industry, have recently announced a significant collaboration.

Classic Fruit and Westside Produce begin Guatemala melon harvest

- General News
With Guatemala production, the two partnering produce companies move toward providing melons 52 weeks a year

Pure Flavor to debut new tomato, melon at IFPA Global Show

- General News
As consumers continue to look for unique snacking options to fuel their busy lives, Pure Flavor’s innovation pipeline is again yielding fresh results that are injecting new life into the category.

Westside Produce, Classic Fruit hire marketing director for recent partnership

- General News
Westside Produce and Classic Fruit have hired a new marketing director, Tara Monreal, to head their all-season melons program.

Fyffes Honduran melon farm receives GLOBALG.A.P certification

- General News
Fyffes Honduran melon farm Suragroh has received the GLOBALG.A.P certification, building on the transformation led by local management over the past two years.

Fresh Farms plans to expand melon program

- General News
Fresh Farms, a leading produce company, is making significant strides in the Mexican melon market, driving growth and expansion with their exceptional offerings.

Divine Flavor’s spring melon deal underway

- General News
The spring season and warmer weather is upon us, and for Divine Flavor, the grower, shipper will be in full swing with its melon program for the next 50 days.

Westside Produce and Classic Fruit establish year-round strategic marketing alliance

- General News
Two of the largest seasonal melon shippers are joining forces to provide retail, foodservice, and fresh-cut customers with year-round supplies of cantaloupe, honeydew, watermelon, and mixed melons.

Westside Produce VP of sales and marketing steps down

- General News
For 40 years Jim Malanca has been at the helm of melon sales as an owner and integral leader of the Westside Produce Company family in Firebaugh.