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Farmers markets: Behind the charm

- Analysis
What is the point of farmers markets? I mean for the shopper. My experience of farmers markets and farmstands has been remarkably uniform over the years. The prices aren’t any better (and often much worse) than those in the supermarket, and the quality is often uneven in both appearance and flavor.

Worst produce department advice ever 

- Analysis
We have to do a better job of presenting the value, flavor, and freshness in the produce department so consumers don’t believe this hyped-up nonsense.  

Online farmers market platform launches Chicago-based Farm Shops

- Retail
WhatsGood's team can deliver everything you'd expect at the farmers market in about an hour.

USDA celebrates National Farmers Market Week August 1-7

- General News
Tom Vilsack, U.S. Secretary of Agriculture, released a proclamation celebrating National Farmers Market Week August 1-7.

Ferry Plaza Farmers Market launches home delivery in Bay Area

- General News
Bay Area residents can now get their beloved farmers market produce delivered to their doorstep and support local farmers at the same time.

My Fruit Truck 2021 Tour goes through the Midwest

- General News
My Fruit Truck is a family-owned fresh fruit farm based in Sioux Falls, South Dakota. Each year, they organize tours to different cities and locations through the Midwest to deliver fresh fruits from their farms.

More food supply ignorance from Hollywood

- Analysis
A new study shows that American consumers want more local produce options than they have, and few know that the U.S. food system suffers from problems of food waste, nutrient loss and food miles.

Sprouts adjusts produce specs, aims to be more farmers market-like

- Featured
In the company’s latest quarterly earnings report, Sprouts Farmers Market CEO Jack Sinclair said the company needs to double down on its roots in produce and be more like its namesake farmers market.

Carolina terminal and farmers markets bright outlook

- Produce Blueprints

The South Carolina State Farmers Market sells a full line of fresh fruit and vegetables to …


Testing the farmers market myth

- Analysis
It’s farmers market season in Midwest and Northern areas, and that should provide some local produce bargains for consumers. Right?