Tag: Envy apples

With peak apple season upon us, Envy apples is partnering with The Pioneer Woman Magazine to spark consumer trials, stimulate repeat purchases and inspire expanded usage occasions.  

Ahead of this Mother's Day, Envy apples—the number one best-selling branded apples in the U.S.—has teamed up with actor and entrepreneur Andrew Walker to give moms a delectable and deserving celebration on May 14.

Envy apples will kick off the 2022 holiday season with significant momentum thanks to a comprehensive marketing campaign designed to drive consumer trials, stimulate repeat purchases and inspire expanded usage occasions.

Envy has picked up back-to-back awards in The Kitchn’s annual Kitchen Essentials: Grocery Edition awards – as a repeat winner in the Best in Produce 2022 category.

Of course, there are any number of superb fruit packages on the market. For Christmas gift ideas, I have this to say to the produce industry: consider the obvious.

Envy apples remain the best-selling premium apple brand* in part due to the brand’s significant investment in driving sales with massive marketing campaigns that increase awareness and preference, motivate consumer trial, and stimulate repeat purchase.

New Zealand Trade Commissioner, Los Angeles, Haylon Smith, and supermodel and actress, Rachel Hunter, recently joined T&G Global in Los Angeles to celebrate the Envy apple brand’s outstanding success in the North American market.

The Envy variety caught my attention when it was named as a “kitchen essential”. The website promoting it said, “A brilliant cross of Braeburn and Royal Gala, Envy apples make all the other apples jealous. You know . . . if apples had feelings. Each one is crisp and refreshingly sweet.”

When the Envy apple launched in 2008, New Zealand-based Turners & Growers Limited (now T&G Global) had a bold vision for its name and branding, recalls Roger Aguirre, director of apples and pears for Oppy, Vancouver, BC.

What do Envy apples have in common with other favorite grocery brands like Heinz Ketchup, Cheerios, Cholula, and Ben and Jerry’s Chunky Monkey? Each of these outstanding products is being recognized, among others, as “Kitchn Essentials,” an annual listing of must-have grocery items hand-picked by the passionate editors of popular food and lifestyle media outlet Kitchn.