Tag: dollar general

Executives see a future for fresh produce in as many as 10,000 of the company's stores.

Pamela and Greg talk branded produce, and the complication retail private brands present for marketers. Meanwhile Dollar General is clearing the path toward self-distribution, and inflation could put a damper on promotion activities.

The Goodlettsville, TN-based company is now delivering refrigerated and frozen items to 17,500 stores from 12 facilities.

The new hiring event is on top of the company's pledge to hire 20,000 earlier this year as the company prepares to open more than a thousand stores in FY2021.

The company currently offers fresh produce in more than 1,300 stores, providing the top 20 items typically sold in grocery stores and approximately 80 percent of produce categories carried by most grocers. Dollar General plans to expand this offering in up to 10,000 stores, including a meaningful number of stores located in food deserts.

Deep discounter Dollar Tree, famous for its $1 for everything in the store discount positioning, is piloting a new store format that includes fresh produce.

While the majority of new store openings are dollar and deep discounters, they appeal to a broad section of U.S. consumers.

Dollar General’s week-long recruiting efforts include opportunities for external candidates to join one of America’s fastest-growing retailers in a number of business operations

Who would want to buy produce from a deep discounter like Dollar General, which offers only a small assortment of the most common fruits and vegetables?