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Experiential marketing in fresh produce: tips, tricks, and success stories

- General News
Who would pair apples with hot air balloons? Or leverage a sponsorship into something else? Hear what successful marketers do with experiential promotions.

Cosmic Crisp Apples to start summer promotions, hot air balloon tour

- General News
There are two big reasons to celebrate this week: Summer is officially just around the corner, and Cosmic Crisp apples are still in season.

Cosmic Crisp apple earns big dollars for early adopters

- General News
Cosmic Crisp apple’s meteoric growth is the big story in the latest round of April Superfresh Category Management.

Retail data shows Cosmic Crisp apple growth potential

- General News
After a record-breaking sophomore year that is not over yet, Cosmic Crisp apple’s growth trajectory indicates it will launch to the top of the apple chart in no time.

Cosmic Crisp and the ‘feel-like’ factor

- Analysis
Most foods are manufactured and therefore standardized products. This doesn’t apply to produce, of course. One nectarine may be much sweeter and juicier than the one next to it on the shelf. And consumers know this.

Cosmic Crisp needs a little more fanfare, retail

- Produce with Pamela
Y’all. How are we supposed to convince consumers to buy something premium like this if we’re not even trying?

Survey shows strong initial response to Cosmic Crisp

- General News

Idaho Falls, ID (2.3.20) – In the first months of introduction, the new Cosmic Crisp apple …

The Produce Reporter Week in Review – January 31, 2020

- Analysis

The Super Bowl is coming, and that means avocados, avocados, avocados. Record volumes entered in the …

Is Cosmic Crisp worth the hype? Short answer: YES

- Produce with Pamela
Every time I go to my local Walmart lately, I’m buying 10 pounds of apples. I’m not exaggerating.

The verdict: Cosmic Crisp vs. Honeycrisp

- Analysis
This week I did a taste test.