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California Avocado Commission releases 2023 marketing plan, crop forecast

- General News
Spring has sprung and California avocado season has begun in earnest. Winter and early spring rains contributed to delaying the usual start of harvesting but were excellent for California avocado tree health.

2023 California avocado season officially begins

- General News
The California Avocado Commission announces the kickoff to the 2023 season with fresh, delicious fruit available now through summer.

California Avocado Commission hires new VP Marketing

- General News
The California Avocado Commission has hired food industry veteran Terry Splane to be the organization’s new vice president of marketing, effective March 13, 2023.

California Avocado Commission salutes International Women’s Day

- General News
In honor of International Women’s Day (March 8), the California Avocado Commission, which represents growers farming on about 50,000 acres in the state, is sharing profiles of some female avocado farmers to showcase the role of women in the industry.

California Avocado Commission forecasts slightly smaller 2022-23 crop

- General News
The California Avocado Commission announced its marketing plans for 2023 along with the early season California crop forecast for its fiscal year 2022-23.

Industry icon Jan DeLyser to retire

- General News
Produce industry maven Jan DeLyser announced her plan to retire from the California Avocado Commission after 24 years of service to the organization.

California Avocado Commission promotes VP

- General News
The California Avocado Commission has promoted Ken Melban to vice president of industry affairs and operations.

CAC celebrates 50 years of exhibiting at PMA Fresh Summit-IFPA show

- General News
The California Avocado Commission team is in final preparation mode for the much-anticipated International Fresh Produce Association’s Global Produce & Floral Show that will be held at the Orange County Convention Center in Orlando, Florida.

California Avocado Commission announces new president

- General News
The California Avocado Commission Board of Directors has selected produce veteran Jeff Oberman to become the organization’s new president, effective October 10, 2022.

California Avocado Commission appoints interim president

- General News
The California avocado season is drawing quickly to a close.