For the California Avocado Commission, social media outreach is one of its most effective means of engaging with its target consumer audience.
IRVINE, Calif. (May 17, 2022) – Ten years ago, the California Avocado Commission first observed June …
The California Avocado Commission is extending its successful advertising campaign “the best avocados have California in them”.
The California Avocado Commission’s 2022 pre-season forecast projects a 306-million-pound crop, which is nearly a 15% increase over the last fiscal year. The majority of the harvest will be the Hass variety; Lamb Hass, GEM and other varieties also are being commercially grown.
The California Avocado Commission has promoted Angela Fraser to Director of Trade and Legal Affairs.
Consumers across the country and in particular in the West are fulfilling their pent-up desire to travel and still stay relatively close to home by taking road trips.
Peak availability of California avocados continues in July, and the California Avocado Commission’s summer advertising and trade program is running at full steam.
Bloggers, chefs, dietitians and other personalities have become valued communicators for the California avocado marketing program.
The California Department of Food and Agriculture recently completed a state-mandated referendum vote that determined the California Avocado Commission is approved to continue in operation for the next five years.
What's it like to participate in one of these media outreach sessions? I joined the California Avocado Commission's season-kickoff cooking class to find out.