At its November 16 Board meeting, the newly elected California Avocado Commission Board of Directors named current CAC Vice President of Industry Affairs and Operations, Ken Melban, and Vice President of Marketing Terry Splane as co-executive leaders of the organization, effective immediately.
California Avocado Commission staff informed USDA of this inconsistency, which led USDA to remove Hass avocado from the host list on October 27, 2023.
The California Avocado Commission marketing team took advantage of the second annual International Fresh Produce Association Global Produce & Floral Show to announce big changes in how it will manage its marketing program going forward.
The California Avocado Commission today announced that Jeff Oberman, who served as President and CEO of the organization since October 2022, has left the organization to pursue other interests.
Mother Nature continues to test the resilience of California avocado growers this year, the latest test being heavy rainfall and winds from Tropical Storm Hilary and a moderate earthquake in the Ojai area on the same day.
California avocado season generally runs from spring through summer, making June a perfect time to celebrate California Avocado Month.
The California Avocado Commission invites avocado lovers to celebrate California Avocado Month this June. Grown in the Golden State from San Diego to Monterey by about 3,000 growers, California avocado season generally runs from spring through summer, making June a perfect time to explore every delicious opportunity to sink your teeth into them.
Spring has sprung and California avocado season has begun in earnest. Winter and early spring rains contributed to delaying the usual start of harvesting but were excellent for California avocado tree health.
The California Avocado Commission announces the kickoff to the 2023 season with fresh, delicious fruit available now through summer.
The California Avocado Commission has hired food industry veteran Terry Splane to be the organization’s new vice president of marketing, effective March 13, 2023.