Cancel OK

California Avocado Commission engages consumers on social media

- General News
For the California Avocado Commission, social media outreach is one of its most effective means of engaging with its target consumer audience.

Celebrate 10 years of California Avocado Month this June

- General News

IRVINE, Calif. (May 17, 2022) – Ten years ago, the California Avocado Commission first observed June …

California avocado season in full swing

- General News
The California Avocado Commission is extending its successful advertising campaign “the best avocados have California in them”.

California avocado forecasts larger 2022 crop

- General News
The California Avocado Commission’s 2022 pre-season forecast projects a 306-million-pound crop, which is nearly a 15% increase over the last fiscal year. The majority of the harvest will be the Hass variety; Lamb Hass, GEM and other varieties also are being commercially grown.

CAC promotion leads to new Director of Trade and Legal Affairs

- General News
The California Avocado Commission has promoted Angela Fraser to Director of Trade and Legal Affairs.

California Avocados take a road trip

- General News
Consumers across the country and in particular in the West are fulfilling their pent-up desire to travel and still stay relatively close to home by taking road trips.

California avocados marketing in peak season

- General News
Peak availability of California avocados continues in July, and the California Avocado Commission’s summer advertising and trade program is running at full steam.

Brand advocates key to California Avocados marketing

- General News
Bloggers, chefs, dietitians and other personalities have become valued communicators for the California avocado marketing program.

Referendum affirms CAC to continue operations

- General News
The California Department of Food and Agriculture recently completed a state-mandated referendum vote that determined the California Avocado Commission is approved to continue in operation for the next five years.

Cooking with California Avocados

- Produce with Pamela
What's it like to participate in one of these media outreach sessions? I joined the California Avocado Commission's season-kickoff cooking class to find out.