Tag: california avocado commission

It is the California Avocado Commission's position that the continuation of the current U.S./Mexico Operational Work Plan (OWP) is essential.

At its June 6 Board of Directors meeting, the California Avocado Commission announced findings from its mid-season grower and packer crop survey, which now estimates volume to exceed 250 million pounds.

The "Summer Snacking Duos" sweepstakes will begin with the California Avocado Commission partnership, running from June 13 - June 19, 2024.

The California Avocado Commission initiated its annual “June is California Avocado Month” marketing program with media outreach and announcement activities in May.

This spring the California Avocado Commission is debuting its “What’s Inside a California Avocado” marketing program.

The official crop forecast for the California Avocado Commission’s fiscal year 2023-24 is 208 million pounds, compared to the prior year volume of 237 million pounds.

The California Avocado Commission (CAC) announces that it has selected Curious Plot as its new agency of record

At its November 16 Board meeting, the newly elected California Avocado Commission Board of Directors named current CAC Vice President of Industry Affairs and Operations, Ken Melban, and Vice President of Marketing Terry Splane as co-executive leaders of the organization, effective immediately.

California Avocado Commission staff informed USDA of this inconsistency, which led USDA to remove Hass avocado from the host list on October 27, 2023.

The California Avocado Commission marketing team took advantage of the second annual International Fresh Produce Association Global Produce & Floral Show to announce big changes in how it will manage its marketing program going forward.