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CAC kicks off California Avocado Month

- General News
The California Avocado Commission initiated its annual “June is California Avocado Month” marketing program with media outreach and announcement activities in May.

California Avocado Commission debuts new marketing program

- General News
This spring the California Avocado Commission is debuting its “What’s Inside a California Avocado” marketing program.

California avocado crop forecasted slightly smaller

- General News
The official crop forecast for the California Avocado Commission’s fiscal year 2023-24 is 208 million pounds, compared to the prior year volume of 237 million pounds.

California Avocado Commission names new agency of record

- General News
The California Avocado Commission (CAC) announces that it has selected Curious Plot as its new agency of record

CA Avocado Commission promotes VPs to co-executive leaders

- General News
At its November 16 Board meeting, the newly elected California Avocado Commission Board of Directors named current CAC Vice President of Industry Affairs and Operations, Ken Melban, and Vice President of Marketing Terry Splane as co-executive leaders of the organization, effective immediately.

Hass avocados removed as host for Oriental Fruit Fly

- General News
California Avocado Commission staff informed USDA of this inconsistency, which led USDA to remove Hass avocado from the host list on October 27, 2023.

California Avocado Commission introduces new marketing approach at IFPA Global Show

- General News
The California Avocado Commission marketing team took advantage of the second annual International Fresh Produce Association Global Produce & Floral Show to announce big changes in how it will manage its marketing program going forward.

California Avocado Commission president departs

- General News
The California Avocado Commission today announced that Jeff Oberman, who served as President and CEO of the organization since October 2022, has left the organization to pursue other interests.

Stormy California avocado season winds down

- General News
Mother Nature continues to test the resilience of California avocado growers this year, the latest test being heavy rainfall and winds from Tropical Storm Hilary and a moderate earthquake in the Ojai area on the same day.

CAC shares June California Avocado month activities

- General News
California avocado season generally runs from spring through summer, making June a perfect time to celebrate California Avocado Month.