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Study shows 68% of shoppers will pay more for branded produce

- General News
New research conducted by Foodmix Marketing Communications, a leading food marketing agency, reveals the underdeveloped state of branding within the fresh produce industry and how commodity growers can make a larger profit by leveraging their authentic stories.

Village Farms unveils new branding, website

- General News
Village Farms International, Inc. today unveiled new corporate branding and launched its new corporate website at

Brands need to deliver whether private label or a company’s

- General News
Branding in the produce department is more than just a label.

Retail branding in fresh produce – a discussion

- Produce with Pamela
Are you ready to talk about branding and more effective communication with consumers?

Family Tree Farms unveils new brand

- General News
Just like Family Tree Farms’ unique fruit, its new brand is anything but ordinary. Family Tree Farms’ modernized brand preserves the heart and soul of its deep family roots while introducing a contemporary, consumer-focused story of the world’s most flavorful fruit.

Tanimura & Antle rolling out new consumer focused branding

- General News
Reflecting decades of sustainable innovation, hand-crafted expertise and high-quality products, Tanimura & Antle is rolling out new consumer focused branding to support its premium Tanimura & Antle Artisan Family of fresh produce and more clearly convey these attributes on the shelf.

Peddler’s Son rebrands, launches website

- General News
One of the Valley’s most respected providers of goods and produce has a lot to celebrate as this difficult year comes to an end.

Ohio Apples announces rebrand as Fresh Forward

- General News
Families throughout the Great Lakes region have ample access to fresh, local produce at their favorite grocers like Heinen’s, Buehler’s and Wal-Mart, thanks, in large part, to Ohio Apples.

Robinson Fresh starts its own produce brand for retail

- General News
Robinson Fresh now offers its own produce brand for retail customers.

Wish Farms introduces brand refresh

- General News
International grower and year-round marketer of strawberries, blueberries, blackberries and raspberries, Wish Farms, has introduced a new look and messaging for its labels.