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The Little Potato Company unveils brand refresh

- General News
The Little Potato Company, the number one Creamer potato company in North America, today unveiled a new brand look and feel, reflecting its commitment to providing busy families with quick and easy meal solutions so they have more time for what matters most.

UNFI expands Wild Harvest organic produce line

- Retail
Delivering on its commitment of freshness and value to customers, United Natural Foods, Inc. today announced the expansion of its Wild Harvest private label organic produce line with more than 40 new offerings available nationwide.

NatureSweet rebrands to show bigger variety

- General News
NatureSweet, the number one selling brand in snacking tomatoes is doubling down on the company’s commitment to transform the agricultural industry by partnering with more retailers and selling high-quality produce beyond snacking tomatoes.

RPE introduces new brand

- General News
RPE, LLC introduces a new potato, onion, and sweet potato commodity brand – Farmer’s Promise Serving Up Confidence. The brand bridges the gap between the farmer and the consumer using an omni channel strategy - digital media, in-store merchandising, QR codes and online connections.

Frieda’s awarded four honors in 2022 Kitchn Essentials

- General News
As award season kicks off this fall, Frieda’s Branded Produce has picked up four honors in the 2022 Kitchn Essentials, grocery edition. Each year, Kitchn names essential grocery items that have gained fan-fare and become staples in consumers’ grocery carts.

Driscoll’s campaign highlights premium strawberries

- General News
Driscoll’s has launched its latest digital projects, including its Berry Patch Sensory Wheels and a collection of “Specialty Strawberry Mini Sets” to support the brand’s high-flavor strawberry collection.

Branding brings differentiation to retail, but it depends on expectations 

- Featured
Private labels account for about 18% of the overall market and are posting double digit growth, and consumer – and retailer – attitudes toward their presence on the shelves are changing.  

Vertical farmer Kalera rebrands

- General News
Kalera, one of the world’s leading hydroponic indoor vertical farmers, announces its rebrand featuring minimalistic and fresh design elements to complement the company’s premium, clean lettuce and microgreen varieties. The rebrand features a new logo and website design that will attract the general global consumer.

Calavo launches brand refresh

- General News
Calavo, a global avocado-industry leader and provider of value-added fresh food, proudly debuts a brand refresh of the company logo, tagline and brand personality to fully support Calavo’s One Company vision.

Organic Produce Summit plans brand vs. private label educational session

- General News
Private Label vs. Consumer Brand: The Competition for Shelf Space will explore the changing dynamics and challenges of traditional consumer brands as they face off against private label to win the wallet and minds of organic consumers, as part of the second announced educational session at Organic Produce Summit 2022.