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Vertical farmer Kalera rebrands

- General News
Kalera, one of the world’s leading hydroponic indoor vertical farmers, announces its rebrand featuring minimalistic and fresh design elements to complement the company’s premium, clean lettuce and microgreen varieties. The rebrand features a new logo and website design that will attract the general global consumer.

Calavo launches brand refresh

- General News
Calavo, a global avocado-industry leader and provider of value-added fresh food, proudly debuts a brand refresh of the company logo, tagline and brand personality to fully support Calavo’s One Company vision.

Organic Produce Summit plans brand vs. private label educational session

- General News
Private Label vs. Consumer Brand: The Competition for Shelf Space will explore the changing dynamics and challenges of traditional consumer brands as they face off against private label to win the wallet and minds of organic consumers, as part of the second announced educational session at Organic Produce Summit 2022.

Chiquita, General Mills & Yoplait team up for good nutrition

- General News
A balanced breakfast can be key to getting good nutrition and starting the day off right.

Sweet Valley Citrus debuts at New York Produce Show

- General News
The Cold Hardy Citrus Association (CHCA), a collaborative group of more than 75 growers, handlers, processors and allied businesses of all sizes, with groves and packing facilities throughout the Florida Panhandle, Eastern Alabama and Southern Georgia, will debut their newly created regional brand—Sweet Valley Citrus—at the New York Produce Show on December 15, 2021.

The case for produce brands over generic private labels

- General News
Modern consumers demand to know more about their food, especially fruits and vegetables, and generic retail brands don’t provide that.

Homegrown Organic Farms launches new specialty citrus micro-brand

- General News
Homegrown Organic Farms is pleased to announce the Buck Brand organic specialty citrus micro-brand.

POM Wonderful kicks off fresh pomegranate season with new branding

- General News
POM Wonderful, the largest grower and producer of fresh pomegranates and pomegranate juice in the U.S., is kicking off the 2021 California pomegranate season with its largest digital marketing campaign ever to raise brand awareness and continue to drive category growth.

Behind Equifruit’s bold rebranding strategy

- Produce with Pamela
I talked with Kim Chackal of Equifruit about the company's change from crunchy granola Fairtrade to "The Only Banana You Should Buy." Here's how bringing the attitude is also bringing the sales to this Montreal-based company.

Wada Farms, The Produce Moms launch cobranded potato package

- General News
The Produce Moms x Wada Farms Easy-Baker will be available at Walmart and other grocers supplied by Wada Farms' distribution partners.