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Nature Fresh Farms introduces snacking sweet peppers

nature fresh sweet snaps

April 9, 2024 Leamington, ON, CAN – As consumer trends continue to forecast increased importance in fresh snacking, emphasized by consumer requests for fresh, flavorful, quality, local produce year-round, Nature Fresh Farms BB #:274537 is addressing the needs, introducing Sweet S’NAPS to the market.

Exclusively from Nature Fresh Farms, these sweet peppers offer a one-of-a-kind eating experience and are set to transform the pepper category.

“Sweet S’NAPS are a category disrupting Pepper,” explains Matt Quiring, SVP, Sales & Marketing, Nature Fresh Farms. “Available in five different colours (Red, Orange, Yellow, Green, Purple/Brown), these peppers have a light, refreshing crispness of a Granny-Smith apple that is sweet, juicy, and snackable.”

Receiving the highest 3-star honor at the 2023 international Taste institute, these brightly colored gourmet sweet peppers, which boast a crisp exterior and juicy bursts of flavor will no doubt become a new fresh favorite amongst consumers.

“With its’ limitless usage including raw, dipped, grilled, or air-fried, it’s a Pepper that is bringing excitement to the Pepper category that hasn’t been seen in quite some time,” adds Quiring.

Matched with vibrant packaging to optimize consumer response, enhance on-pack education, and drive purchase, Sweet S’NAPS are uniquely positioned to drive consumer trial and repeat purchase.

“We’ve specifically designed the brand to signal sweetness and snackability through the visual designs and messaging,” comments Quiring, adding that promotional strategies have been put in place to drive sales across multiple channels and that they are encouraging retail partners to drive fun displays utilizing high graphic displayers and shipping cartons which the Nature Fresh Farms Marketing team has created.

A new, premium, fresh snacking offering, Sweet S’NAPS is elevating the on-shelf assortment of the pepper. To learn more about how you can add these peppers to your assortment contact

About Nature Fresh Farms
At Nature Fresh Farms we find joy in innovation and see beauty in ingenuity. We believe we can be smarter about how we grow and our role in creating healthier communities by doing things differently. Based in Leamington, Ontario with facilities in Delta, Ohio, and Laredo, Texas, we continue to expand our global network of quality growers and logistics partners, allowing us to provide the plumpest, crunchiest, freshest produce that tastes better because they’re grown better. At Nature Fresh Farms we are growing for a kinder future.

To learn more about Nature Fresh Farms visit Nature Fresh Farms.

For more information contact:
Krysta Markham
Manager, Communications & Content
T : 519.326.1111 ext.1630
C : 226.936.2771